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SHOWDOWN
Battle of the Beasts: BMW M8 Competition vs. Audi RS7
In the epic showdown of high-performance beasts, the BMW M8 Competition takes the crown for its raw aggression and thrilling driving experience—perfect for those who want to feel every bump and corner. We tested the BMW M8 Competition and Audi RS7, evaluating performance, design, value, and practicality. The M8's 617bhp V8 engine delivers heart-pounding speed, while the RS7 impresses with spacious comfort and tech-savvy features. If you crave visceral thrills, the M8 is your ride; for family-friendly flair, the RS7 wins the day!
| Styling | Comfort & Space | Performance | Tech & Infotainment | Overall | |
|---|---|---|---|---|---|
| BMW M8-Competition | 9 | 7 | 10 | 8 | 34 |
| Audi Rs7 | 8 | 8 | 9 | 9 | 34 |
Is it right for you?
The winner on paper might not be the winner for your life.
Ladies and gentlemen, start your engines! Today, we're diving headfirst into a comparison of two high-performance titans: the BMW M8 Competition and the Audi RS7. Both models are ideal for those looking to make an impression on the road—or at least while cruising home from grocery shopping with bags of kale and organic quinoa. Buckle up, because this is going to be one thrilling ride!

BMW M8-Competition
9
Audi Rs7
8
The BMW M8 Competition oozes muscular elegance with its sleek lines and aggressive stance, practically challenging pedestrians to step aside. In contrast, the Audi RS7 sports a more rounded, luxurious look, making it perfect for those who want to exude class while still tearing up the Autobahn. While I’d argue the M8 is the runway model, the RS7 is the one you’d take home to mom.
While both cars radiate an aura of speed and prestige, the BMW M8 Competition scores slightly higher for its outright aggression and sporty allure.

BMW M8-Competition
7
Audi Rs7
8
Both vehicles boast high-end interiors lined with leather softer than a puppy's ear, but the M8's focus on the driver can leave rear passengers a tad cramped. The RS7, with its five-seat capacity and generously sized back row, ensures your friends or family can enjoy the ride without feeling like sardines in a can.
Though the M8 can manage a family trip (barely), the RS7 excels with its spacious back seats, so your kids can argue about who gets the last snack in relative comfort. The M8’s trunk is cavernous but a bit less user-friendly for larger items, while the RS7 offers a more versatile cargo area.

BMW M8-Competition
10
Audi Rs7
9
Under the M8's hood, you’ll find a roaring 4.4-litre twin-turbo V8 that unleashes a ferocious 617bhp, capable of catapulting you to 60 mph in just 3.0 seconds—yep, that’s fast enough to forget about your worries (chasing squirrels, perhaps?). Meanwhile, the RS7’s 4.0-litre V8 has been cranked up to 621bhp in its Performance guise, clocking a near-equivalent 0-60 time of 3.4 seconds.
The M8 is like a race car on steroids—bruising bumps will make you feel like a contestant in a rally, but its raw power and handling will have you grinning from ear to ear. The RS7, however, tackles corners with the grace of a ballet dancer, providing exhilarating engagement without letting you know you just dodged that pothole as if it were a ninja on the street.
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BMW M8-Competition
8
Audi Rs7
9
Both vehicles feature cutting-edge infotainment systems that make streaming your favorite playlist easier than remembering where you parked. The BMW’s interface is sleek but has a steeper learning curve; Audi’s system is like ordering your favorite treat: familiar, intuitive, and satisfying.
Advanced driver aids? You bet! Both cars come loaded with gadgets that make parking feel like a breeze, but Audi’s virtual cockpit might just take the cake with its visual pizzazz.
The BMW M8 holds its own with a decent trunk for a coupe, but nothing compares to the RS7's capacity, which is almost like taking a mini-van to a sports car fight.
BMW M8-Competition
Overall
34
Audi Rs7
Overall
34
BOBI'S VERDICT
With the BMW M8 Competition starting at around £129,750 and the Audi RS7 at £115,225, these high-performance beauties don’t come cheap. Factor in the extras, and you might need a second mortgage—or just a really generous uncle!
So, which car comes out on top? If you're looking for raw performance and you're fine with a little rear-seat squeeze, the BMW M8 Competition is your ticket to nirvana. But if your family (or friends) plays a critical role in your motoring life without impeding on that adrenaline rush, the Audi RS7 takes the win for its spaciousness, comfort, and tech sophistication. At the end of the day, it depends on whether you want to feel like a racing champion or an indulgent carpooler with the flair of a superstar!
BMW M8-Competition
Overall
34
Audi Rs7
Overall
34
Overall, if you’re planning to regularly cart around passengers—or small children who really don’t appreciate being wedged into tight spaces—go with the Audi RS7 for its added room and practicality.
With adaptive cruises, customizable driving modes, and incredible all-wheel drive systems, both vehicles bring sophistication to high-speed shenanigans. The M8 leans slightly towards the raw driving enthusiast, while the RS7 provides a tech-savvy polish to the thrill.
When it comes to performance, the BMW M8 Competition stands as the sharper, more visceral option for driving purists. But if you don’t want to totally punish your rear passengers on your morning commute, the RS7 offers a balanced middle ground.
In the tech department, the Audi RS7 edges ahead with user-friendly features and overall sophistication that enhances its sporty drive without overwhelming you with complexity.